CATEGORY: Scent Ethics, CWD & Whitetail Health
Q: Can rotten urine contribute to Chronic Wasting Disease (CWD)?
Yes. Scientific studies have shown that spoiled or bacteria-rich urine may accelerate prion replication — the infectious proteins that cause CWD. It’s not about the urine alone, but what happens when bacteria grow inside it.
Q: How does Trophy Taker™ help reduce CWD risk?
Each vial is sealed in a hermetically sealed, oxygen-blocking high-barrier bag with a patented Oxygen-Eater™ inside. This eliminates free oxygen — which means no bacterial growth, no rot, and no scent degradation. Preserving freshness is about more than performance. It’s about protecting the herd.
Q: What’s the issue with synthetic or preserved scent products?
Many contain additives, preservatives, or synthetic compounds that don’t match the real chemical profile of deer communication. Over time, these teach bucks to distrust scrapes and mock setups — and erode the natural behaviors hunters rely on.
Q: What does “ethical scent use” mean?
It means using fresh, real, clean urine that doesn’t rot, doesn’t mislead, and doesn’t damage herd health. Hunters have a responsibility to send honest biological signals, not artificial bait or spoiled scent bombs that confuse or harm deer.
Q: Isn’t all urine just a tool to lure in bucks?
Not with HEATWAVE™. We view scent as a communication system — not bait. Our goal is to preserve the integrity of deer language in the field, not corrupt it with shortcuts. When you use Field Fresh™ scent, you’re becoming part of the ecosystem — not disrupting it.
Q: What does “Protect the Signal. Protect the Season.™” really mean?
It means every rotten vial ruins a potential encounter. Every preserved mix teaches a buck to stop trusting. If we lose the language of scent, we lose the hunt. Our mission is to keep that signal pure, powerful, and biologically correct — every time you step into the woods.