The Lie in the Label: What “Preserved for Freshness” Really Means

What’s Wrong with Preserved Urine?

“If your urine attractant claims to be fresh — but still has a 2-year shelf life — it’s not fresh. It’s preserved.”

Manufacturers want shelf life. Hunters want results. But when scent is preserved using chemicals like propylene glycol or sodium benzoate, it doesn’t smell like a deer anymore. It smells like something else — and that “something else” is why mature bucks turn inside out.

Common Preservatives Used in Deer Scent:

  • Sodium benzoate

  • Potassium sorbate

  • Propylene glycol

  • EDTA and other shelf-life stabilizers

These ingredients help scent survive warehouses. But they kill trust in the field. Bucks live by their nose — and anything that smells unnatural gets marked as a threat.


What Real Freshness Feels Like

  • Real urine has a sharp, organic, unmistakable tone

  • Spoiled or preserved urine smells chemical, flat, or off

  • Even a trace of breakdown sends the wrong message to smart deer


HEATWAVE™ Sends the Real Signal

  • Oxygen-Eater® Inside protects freshness without artificial preservatives

  • Cold-sealed vials in high-barrier clear bags mean you can see and smell quality

  • Our Field Fresh™ Guarantee means the scent you use today is as potent as it was when it left the animal

Preserved scent might be cheaper. But it costs you when it counts.

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